Simmons Wendy

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People are everywhere, and you want to get in, buy, and get out quickly. But when done right, experiential marketing changes the way people do holiday shopping.

Compared to digital ads, which use customer online behavior for targeting, or mobile ads, which try to speed up the purchase process, "participatory marketing" focuses on creating value .

And what kind of value are we talking about? It Indonesia Phone Number Database could be entertainment, or an easier and more enjoyable shopping process. Here are two good examples of participatory marketing.



A few years ago, while shopping for the holidays at Westfield Shopping Center in London, customers noticed a calendar displayed on the wall, a truly gigantic holiday calendar.

The small windows of this calendar, displayed digitally on the wall of the shopping center, opened by themselves and displayed funny short messages next to each date, for example, " 7 continents, 18 billion children and only one Santa ", or " After 4 glasses of wine, grandma finally started cooking that disgusting chicken ". Only in the very last window of the calendar could passers-by see the last message: " Google Chrome wishes you a happy birthday ".

This Google Chrome calendar was an example of a well-organized holiday marketing campaign where people could enjoy the spirit of the holiday season by participating in a fun and entertaining game. Of course, the calendar also informed people about the Google Chrome browser, but it did so in a way that didn't ask people to do anything at the time and, therefore, didn't bore them.
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